Posts tagged ‘conversion’

Tracking Paid Search in Google Analytics from Microsoft and Yahoo - and other campaigns

February 22nd 2008 by Andrew Banks in Google AnalyticsNo Comments »

Just a quick post today to highlight an excellent article that has been published on the Official Google Analytics Blog.

Many of the websites I have inherited come with Google Analytics running on them and all too often these are just set up with basic stats tracking and maybe a bit of e-commerce and funnel stuff going on. Obviously AdWords campaigns are also tracked if auto tagging has been enabled in the customers AdWords account.

What many people don’t realise is the ease in which you can track Microsoft AdCenter PPC campaigns, Yahoo PPC ads and pretty much any other online marketing campaign you have running.

I won’t go into the details here as the article on the Official Google Analytics Blog covers all this. It’s definitely worth taking the time to read as being able to measure your traffic and conversion rates from each and every online source is essential if you want to make sure you are spending your online marketing budget in the right place.