Well fitted web analytics for fitted furniture company
11 Aug 2008 by Andrew Banks in General, Google Analytics
Strachan, a fitted bedroom and home office furniture company in Leeds, are a client I have been working for with prego*, to give them further insight into their website traffic and online marketing activity.
Strachan’s extensive range of fitted bedroom furniture is being marketed through a range of online marketing activities but lacked deep analytical reporting to identify where marketing spend was working best and where marketing campaigns could be optimised to drive a better return on investment.
Through the work of prego*, and deep integration of Google Analytics into the Strachan Furniture website, Strachan now have a full insight into each and every enquiry coming through their website and into every penny spent on online marketing – allowing them to shape their marketing and get a much lower cost per enquiry.
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Tags: E-Commerce, Google Analytics
This entry was posted on Monday, August 11th, 2008 at 3:53 pm and is filed under General, Google Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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